The Practical Guide to AI Lead Scoring
AI lead scoring fails when sales does not trust it. This guide shows the exact rollout that gets adoption above 80% in the first quarter.
Start with three signals, not thirty
Company size (from enrichment).
Page-visit intent (pricing + case studies).
Reply sentiment on the auto-draft.
Show the reasoning, not just the score
A score of 87 means nothing. 'Enterprise + visited pricing 3x + replied positively' means everything.
Give reps the reason string in the CRM and adoption doubles.
The best score is the one your reps agree with. Start small, show the reasoning, expand later.
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