AI & Automation7 min read·
Automated Lead Follow-Up Without Sounding Like a Robot
The reason automated follow-up gets 4% reply rates is that it sounds automated. Here is how to keep the speed while lifting reply rates to 18%+.
The 3-touch template that works
Touch 1 (0 min): AI-drafted reply referencing what they filled in.
Touch 2 (24h): plain-text nudge with one relevant proof point.
Touch 3 (72h): breakup email with a soft CTA.
The signals AI should personalize on
Industry (from company domain).
Company size (from enrichment).
The exact phrase they used in the message field.
Takeaway
Speed is table stakes. Specificity is the moat.
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