Popups & Widgets8 min read·
Popup Conversion Rate Benchmarks (Real Data From 4,200 Sites)
Everyone claims their popup 'converts 10x'. Here is the data from real accounts so you can benchmark honestly.
By industry
B2B SaaS: 3.1% median, 8.2% top decile.
Agencies & services: 4.4% median, 11% top decile.
E-commerce: 2.2% median, 6.8% top decile.
By device
Desktop converts 1.6x higher than mobile on average.
But mobile drives 2.4x more raw volume — do not ignore it.
Takeaway
If you are under 2%, the offer is weak, not the popup. Fix the headline before you A/B test the button color.
Ready to put this into practice? See how LeadBoost AI — AI lead capture widget handles this end-to-end, or explore the tailored setup for businesses in United Kingdom.
Try LeadBoost AI on your site
Capture, qualify, and reply to leads in under 60 seconds. Free forever plan, no credit card.
Start free